A method built around practice, not presentations
We designed this workshop for people who learn by doing. Every session is structured so you spend more time speaking and practicing than listening to theory.
You can't learn to sell by reading about selling
The reason most training doesn't work is simple: it teaches concepts but doesn't create the muscle memory that comes from actually doing the thing. Knowing what a value proposition is and being able to say yours out loud, confidently, in front of a stranger — those are completely different skills.
This workshop is built on a different premise. You arrive with your experience and expertise. We give you a structure. Then you practice — with the group, with the facilitator, and on your own between sessions.
The discomfort you feel when you first try to articulate your value out loud is exactly the thing we're here to work through. By the third session, it feels natural — because you've said it enough times that it is.
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How each session is organized
Every session follows a consistent rhythm: brief concept introduction, individual construction time, group practice, and structured feedback.
Concept Introduction (15 min)
Each session opens with a brief, focused explanation of the concept we're working on. This is not a lecture — it's a framing so everyone understands the purpose of the practice that follows. We use real examples from the kinds of work participants do.
Individual Construction (25 min)
Each participant works on their own version of the concept — their value proposition, their quote structure, their follow-up script. The facilitator moves through the room providing guidance and asking questions that help sharpen the thinking.
Group Practice (40 min)
Each participant presents what they've built to the group. Others in the room play the role of potential clients — asking questions, raising objections, and responding as a real client would. This is where the real learning happens.
Structured Feedback (20 min)
After each practice round, the facilitator provides specific, actionable feedback. The group also contributes observations. The goal is not to critique but to identify one or two adjustments that would make the presentation more effective.
What happens outside the room matters too
Each session ends with a small, specific assignment designed to be completed before the next meeting.
After Session 1
You'll practice your value introduction with at least two people in your life — a friend, a family member, or an existing client. The goal is not to sell them anything, but to say the words out loud in a low-stakes environment and note what feels natural and what feels forced.
After Session 2
You'll draft a quote for a real or hypothetical project using the structure we built together. If you have a pending quote in your real work, this is the one to use. You'll bring it to Session 3 for review and refinement.
After Session 3
You leave with a complete personal sales toolkit: your value proposition, your quoting template, your follow-up script, and your closing approach. The assignment is to use it in a real client interaction within the following two weeks.
Small by design
We deliberately keep the cohort small. When there are too many people in the room, practice time gets compressed, feedback becomes generic, and the facilitator can't give each person the individual attention their work deserves.
A smaller group also creates a safer environment to practice. It's easier to speak in front of six people you've been working with for two sessions than it is to present to a room of strangers. That psychological safety is part of what makes the practice effective.
Psychologically safe environment
Everyone in the room is in the same situation. The group dynamic is supportive, not competitive.
Specific, individual feedback
The facilitator knows each participant's work and context, so feedback is relevant to your actual situation.
Cross-industry learning
Hearing how a plumber and a graphic designer both struggle with the same pricing conversation is unexpectedly clarifying.
See when the next cohort starts
Sessions are scheduled periodically throughout the year. View the calendar to see upcoming dates or contact us to be notified when a new cohort is forming.